THE UNITED FOUNDATION BRAND
We established brand guidelines for colleagues and partners to use when developing collateral and communications.
LOGOS AND BRAND GUIDELINES
Review and use our United Foundation of Central Florida Brand Guidelines when using the UFCF logo, typestyles, and colors. This guide contains strict standards designed to reflect a clear and consistent image of the United Foundation of Central Florida. It also allows individual departments and offices to adopt different, more individualized looks when communicating with their own internal audiences. By complying with its specifications, you help project a clear, unifying image for UFCF as a whole.
TYPEFACES
The preferred typefaces for text are DIN Pro, Alternate Gothic, and Adobe Caslon Pro. These typefaces were chosen for their strength, modern design, and readability. Electronic versions of all typefaces (macOS and Windows) are available through marketing and communications at media@unitedfoundationcf.org.
DIN Pro is the voice of our brand. DIN Pro is used primarily for headlines. It may also be used for concise pieces of secondary text.
Alternate Gothic is used exclusively for headlines.
Adobe Caslon Pro is available on virtually every computer. Consider it your workhorse for deliverables such as Word documents, emails, and PowerPoint presentations. It is also to be used for extensive amounts of text, charts, and tables.
LOGO DOWNLOADS
The following logos are available for use in accordance with the brand guidelines. The UFCF seal is only available for use by the Board of Directors and CEO. Each logo download contains several approved color variants including, PMS 202, black, and white.
A POWERFUL MISSION REALIZED
UFCF is an Award-Winning Organization. Home of the Future Leaders United After-School Enrichment and Mentoring Program at Evans High School.
Since 2014, the United Foundation of Central Florida, Inc. has worked to empower communities, one family, at a time globally by bridging the gaps in our family, educational, and mentoring needs in our community using our Holistic Approach Model™. For Over seven years, UFCF has provided access to opportunities for young student scholars in spaces that have systematically left them behind.
UFCF is comprised of students, leaders, and community members who realize our shared mission and vision. These individuals have worked to aid us in continuing our goal of achieving our mission statement that empowers the very communities that we have grown to love over the years. Our community's collective stories, initiatives, and achievements define how others see us and our impact on the world.
Through these accomplishments, we can collectively tell our story — our brand is the essence that allows us to continue to grow and attract new partners and collaborators.
As UFCF steps into the future, we want to be accompanied by new visual and digital assets. Striving to Honor The Past While Preparing for the Future!
New Brand, Same Mission
Our New logo was designed with our foundation and its work at heart and the work yet to be accomplished. As we continue to expand our impact on the greater community it is our goal to represent ourselves like the organization we seek to be and that starts with our branding and content operations. It has been the suggestions of you our supporters that have been taken into consideration as we strive to reach the future.
Our color schemes remain the same, our imagery focuses on the holistic impacts that we have committed ourselves to over the years. As you know we are known for our variations of blue and will continue to shine in that — we have expanded our secondary palettes for better viewership and hope that this resonates with you.